PRINTS NOW IN URBAN OUTFITTERS STORES

We are pleased to have our first glimpse of the East End Prints curated print collection in Urban Outfitters UK stores this week - we think they look great! We are particularly proud of the presentation and arrangement of the display as this has always been a tricky one for retailers to tackle.

A couple of weeks ago, we delivered 2000 units of some of our beautiful 30x40cm prints from Jazzberry Blue, Native State, Seventy Tree, Kris Tate and newcomer to the EEP brand, Rebecca Kaye. 

Don't they look ace? I think the flexibility to frame, hang and browse really makes the display work -and moves poster art a long way from its 'Athena' style browsing poster racks seen on the high street in the 80's.  Finally we can welcome poster art back to the high street with an air of coolness. This display has a lovely 'record shop' rummage vibe where customers are invited to browse and flick through the items on display, well suited to their specific customer profiles. Well done Urban, you got that bit right! now we just need you to hang the prints the right way up please -note Rebecca Kaye front middle -Track Cyclist is upside down!

See the Urban Outfitters wall art range online here:

http://www.urbanoutfitters.com/uk/catalog/category...

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