We are well into our first year of being involved with Cool Earth, one of the wonderful charities which makes giving back to our planet possible. East End Prints proudly holds supporter status with Cool Earth which means a percentage of our profits from print sales go directly to them. We love telling our customers all about them and the work they do so here is some more information.
THE FUTURE OF RAINFOREST PROTECTION, WHERE EVERYONE MAKES A DIFFERENCE TO
Cool earth is the non-profit organisation that works alongside rainforest communities to halt
deforestation and its impact on climate change.
Cool Earth knows that saving the rainforest isn’t a new idea. Managing to do it is. Over the last
40 years, half the world’s rainforests have been destroyed. That’s why Cool Earth decided to go
about things differently.
Cool Earth puts local people back in control, giving them the resources they need to keep their
It is an approach that research proves to be the most effective way of keeping rainforest
standing. It is also an approach that is transforming the lives of some of the world’s poorest and
most vulnerable communities.
COOL EARTH’S IMPACT
An award winning community-led conservation model that has been successfully replicated in
all three of the world’s major rainforest biomes.
116 village partners throughout the world, and more rainforest under the 24/7 protection of
indigenous people than any other NGO or government
Protection of 901,000 acres of rainforest that would otherwise have been destroyed
Safeguarding the habitats of more than 80 species on the IUCN Red List
WHAT COOL EARTH DOES
Cool Earth doesn’t create reserves or put up fences. It doesn’t buy land. Instead, Cool Earth puts local
people back in control of the world’s most endangered rainforest. These people have lived in the forest
for countless generations but now find themselves on the frontline of deforestation.
Cool Earth only works with people that approach them. Our partners decide how funds are
spent and they drive activity. By enabling their partners to invest in their communities and build
better incomes, Cool Earth ensures rainforest protection goes hand in hand with better lives.