Dear Prudence was created in the summer months of 2010 by Scottish designer Laura Park. Laura studied textiles at Glasgow School of Art and later found her illustrations lent well to cards and papergoods. She has a naturalistic yet whimsical drawing style and enjoys observing animals, patterns, textiles and nature. Laura gains inspiration from her travels and growing collection of books. She runs her small business from her home studio in the City of York. Laura also applies her illustration to collaborative and commission based projects. Clients include The V&A, Urban Outfitters, Random Vintage and The Yorkshire Soap Company.